Sports Fuel More Broadcast Gains in October
Cable and streaming both decline a little in Nielsen's monthly platform rankings.
For the second straight month, broadcast networks increased their share of TV use — and for the second straight month, sports was the primary driver of those gains.
Nielsen’s monthly Gauge rankings for October show broadcast networks capturing 24.6 percent of TV use in the United States, up from 23 percent in September and the best mark for over-the-air networks since January. Broadcast viewing rose by 9 percent …