Sainsbury's makes huge change to 200 brand products to help cash-strapped shoppers

Sainsbury’s is combining all of its own-label value ranges into a single brand to make it easier for customers to find its budget staples. The new branding for its budget range will be "Stamford Street" which is a homage to the supermarket chain's previous London home. Stamford Street will now consist of over 200 products, with items rolling out between now and autumn. Products from Sainsbury's original ranges Mary Ann’s, J. James, Imperfectly Tasty and Greengrocer will also be converted …