‘Ridiculous’: Why tradies won’t buy this ute

With its classic American design reminiscent of the brand’s iconic gas-guzzling “yank tanks,” the Lightning is hoped to become the Australian tradie’s next best mate. However, the hefty price tag of approximately $280,000 has left some in its target market scratching their heads. Tradies reacted awkwardly this week to the staggering cost when 9 News reporter Abbey Geran presented them with the price tag. One remarked, “I can think of a lot of better things to spend ($280,000) on though,” …