Retail Media Ad Spending Forecast H1 2024

US retail media ad spending continues to swell. More budget is migrating into off-site channels such as connected TV (CTV) and web publishers’ display inventory. But measurement, standardization, and execution challenges will stop growth from accelerating too quickly. Key Question: How are retail media’s challenges shaping growth in off-site spending? Key Stat: Retail media will have a compound annual growth rate of 24.1% between 2024 and 2028. Exportable files for easy reading, analysis and sharing. Reliable data in simple displays …