Radio ad sales team ‘aggressively pursuing every last dollar’

Major radio broadcasters, cutting costs where they can, are throwing sales resources at a tough advertising market, according to the latest trading updates. Radio advertising, as defined by media agency bookings, was down more than 8% in March, according to SMI (Standard media Index) numbers. Metro ad revenue for radio is down 5.8% to $146.754 million in the first quarter of 2024 compared to the same three months last year, according to industry body Commercial Radio & Audio (CRA). “It …