The Beauty Premium: how real estate agents are boosting sales with style

In real estate, it’s not just about knowledge and negotiation skills—your appearance could be your secret weapon. That well-groomed agent you see on billboards isn’t just cashing in on good looks—they’re likely reaping the benefits of the “beauty premium,” a phenomenon where attractiveness directly impacts financial outcomes. The beauty premium refers to the tangible benefits of being attractive, particularly in industries where first impressions are key. Robert Tumarkin, a senior lecturer at UNSW Business School, was intrigued by this idea …