Social media platforms fuel AI ad rush with new creative tools

 The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, TikTok, Meta and Snap have all created such tools as social media platforms that focus on expanding the ways marketers can use generative AI to create ads. Marketers, who are reading the tea leaves to see why these platforms are releasing AI-driven creative updates, say the …