John Lewis brings back 'never knowingly undersold' price pledge

John Lewis brings back 'never knowingly undersold' price pledge

John Lewis brings back 'never knowingly undersold' ![Two women leaving a John Lewis shop on a sunny day](https://ichef.bbci.co.uk/news/819/cpsprodpb/3a6f/live/0e2078a0-6b66-11ef-aad0-89a1bcbc91af.jpg) - Published Retailer John Lewis is bringing back its "never knowingly undersold" price pledge from Monday, two years after abandoning it. It will also apply to online sales for the first time, whereas it previously only applied to in-store shopping, and will use AI to match the prices of 25 top retailers. The department store chain has been trying to win back …