Musk’s X sues media nonprofit over portrayal of site as full of anti-Semitism
In a lawsuit filed in US federal court in Texas, X accuses the organization of "tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers."
Apple, Comcast, NBCUniversal and IBM were among high-profile brands that paused advertising on X last week after Media Matters reported finding ads displayed with pro-Nazi content.
The advertising exodus also came in the wake of Musk endorsing an anti-Semitic conspiracy theory.
"This is a frivolous lawsuit meant …