Linear TV’s Ad Dollar Vacuum? It’s Zuckerberg’s Baby

NEW YORK — With the Interactive Advertising Bureau (IAB)’s NewFronts event reaching its zenith today with presentations from some of the biggest digital and social media entities in the world at Convene in lower Manhattan, a fresh report from WARC Media published May 2 couldn’t be more timely — and concerning for broadcast media’s executive leadership. Social media is now the leading media channel worldwide and is forecast to rise 14.3% year-over-year. With Meta presenting Thursday afternoon at the NewFronts, …