How a series of blunders brought Nike's share price to COVID lows and meant it's being beaten by younger rivals

How a series of blunders brought Nike's share price to COVID lows and meant it's being beaten by younger rivals

How a series of blunders brought Nike's share price to COVID lows and meant it's being beaten by younger rivals The iconic sportswear brand has switched away from third party retailers to focus on its own shops and moved away from divisions that covered individual sports, weakening its relationships with - and understanding of - those sports. Tuesday 9 July 2024 13:46, UK These should be good times for Nike. This is an Olympics year, providing a global showcase for …