Broadcast, Cable Edge Back Over Half of TV Use in August
Shows like 'America's Got Talent' help linear TV move back over 50 percent of viewing, while the end of summer vacations causes a streaming dip.
After slipping below half of all TV use in July, cable and broadcast networks moved back above that threshold in August. Streaming, meanwhile, had its first dip (albeit a small one) in five months.
Linear TV outlets slipped to 49.6 percent of viewing in July, the first time since Nielsen began releasing its monthly Gauge …