Black Friday: UK retail battles to stave off crisis before Christmas
WATCH: Money-saving expert Jasmine Birtles discusses Black Friday strategies on CGTN Europe
Black Friday, the sales bonanza that traditionally marks the start of the Christmas shopping season in the UK, used to be a day. Then it turned into a week. Now it's practically a month-long promotional extravaganza for many retailers.
The question is, amid fears of a coming recession, whether Black Friday's never-ending extension will be enough to help counteract dwindling sales - or if it will just …