Behind That Viral LA Billboard That Trolled Microsoft and Other Game Companies

Last week, while Summer Game Fest attendees shuffled between game reveals and demos in Los Angeles, an unusual digital billboard captured the attention of millions of people online and off. “Gone but not forgotten,” it read, listing shuttered studios like Arkane Austin, Tango Gameworks, and Volition, “+ everyone laid off, downsized, & ‘made redundant.’ Thank you for great games.” When the sign flashed to its second message to downtown LA, it was equally direct: “We love you. We miss you. …