Back-To-School: Streaming Declines, Broadcast/Cable Gain 09/19/2023

As 2- to 17-year-olds headed back to school in August, streaming TV viewing saw a decline of half a share point versus July to a 38.3% share of total day viewing for persons 2 years and older, according to Nielsen’s Gauge measure. Still, industry-leading streaming TV viewing is up a full seven share points from a year ago, when it was 31.3%. Although broadcast TV viewership ticked up nearly a half a share point (0.4) from July as a result …